This just shouldn't happen. Something is seriously wrong with our educational system - not only did someone misspell "cheap" but a series of people failed to catch it in the production and delivery of some pretty basic marketing copy.
I know it's not directly related, but basic failures in English don't give me a whole lot of confidence in, say, the care in handling of my food. The only time I want to hear "Cheep" in relation to my chicken is while it's still kicking - and I prefer not to eat it with feathers on.
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